FHI Brands: Website and Branding
FHI Brands is an award-winning professional haircare company held in great esteem by consumers and celebrities alike. The goal of this project was to make sure FHI Brands’ prestige is represented in its packaging, logos, mobile apps, and online presence.
To bring the goals of the project to fruition there were brainstorming sessions with the creative team and coordination with the backend developer, product manager, and fellow designers. For marketing purposes, video shoots and photoshoots were also completed.
To create the best possible user experience (UX), the team updated the website to the latest HTML5/CSS3 standards (within a Bootstrap framework), which also included the addition of CSS and animation tools.
The end result of this project is a website that is not only visually appealing, but also easy to use and navigate.