Conceptual Designs for Art&Sense Magazine

After conducting research into the target market of Art&Sense Magazine, I identified products and topics that would appeal to the magazine’s readers. These research considerations included effective use of nameplates, cover designs, typographic elements, two-page editorial designs, and spreads that were not only intriguing and stylish, but easy to read.

Following the research and planning phases, I assembled an inspiration board to gauge the client’s and art director’s (professor’s) response to the visual styles. The major focal elements were images, color palettes, typographic choices, and examples of how these techniques have been successfully used in the industry.

Next, I sketched thumbnails of the nameplates and layouts, generating as many sketches as to fulfill the requirements of the project: 5 successful design concepts (or main themes).